Need to get rid of old printers? We’ll tell you how?

Recycle them

One of the less costly way of getting rid of electronic equipment is recycling. It is a fast and easy way to get rid of old printers. Stores like Staples, Target, Office Depot etc have a recycling program so that you have an easy way to deal with your unwanted electronics. You can also look for an e-waste collection centre in the area where you live where you can drop off your old printer. Some cities also conduct events where they collect electronic waste so that it’s easy for consumers and business owners.

You just need to drop your printer off at the required location. The portal, E-cycling central helps you find recycling programs for e-waste and helps you locate private companies which collect old printers in your area. Your printer manufacturer for example Cannon, HP, Epson, Sony or Samsung will have take-back programs for e-waste recycling. You just need to call them to check if they will accept your printer as a whole or just some part of the printer as part of their take back programs.

Donate them

If your printer is in working condition there are many organisations out there who will be happy to have it. This would include recreation centres, community organisations, schools, charities or nonprofits. This will also help you build a good reputation for your brand within the community. There are organisations that specialise in outreach programmes for those in need, for example, the world computer exchange provides electronics to developing countries. You can check their website for a list of items that they currently need.

Sell them

If your printer is in good condition you can sell your printer on various platforms like online marketplaces or even try social media. Even if it is not in a good working condition you can choose to sell them to junk shops or repair shops.

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New Age Business Digitisation Trend Setters

A well established Digital agency Petra, comes up with the most significant New Age Digitisation techniques and trends that the industry follows. This helps increase sales and also improves on the current position of the business in the midst of a market filled with competitors. 

Determining Business opportunities through Digital Era Trends

  • Information and Scrutiny Increase Cost-effectiveness

In the past few years, utilisation of data has lacked in its way of approach and planning tactics. Analysing the data correctly provides a great insight in laying a good foundation to empower the consumers and also aids in taking strategize and planned marketing techniques into action.

  • A comprehensive B2B Consumer Portal

Web pages that are open to the public have been a complete responsibility of Marketing agencies in both its appearance and its content. Thus comprehensive B2B consumer portals are becoming more popular due to its increased role played by e-commerce. Elevated consumer experience helps in the development of the portal in turn increasing the amount of customer information that comes in requiring it to be managed manually.

  • Offshoring Wisdom of Digital Marketing

Enhancing a healthy competition within one’s own organisation is always a good path to take complete advantage of Digital Marketing utilisation. The same can also be achieved by outsourcing the digital marketing aspect to an agency with a long-term contract basis. This will help reduce the cost spent on campaigns conducted on an ad-hoc basis rather than finding long-term branding. 

Personalisation is the Key

  • Delivering Digital Experience to Customers

Specialised Marketing through Automation and also through specific channel base helps marketing agencies look much further than general marketing. But it is also a requirement for people to have knowledge on CRM, Digital Marketing and its analytics, websites, Customer Experience and most of all project management aptitude. 

  • Voice Over – A New Marketing Channel

Devices controlled by Voices such as Alexa, Google Home, etc were considered the biggest breakthrough in 2018. Swedish based companies have already started working and launching Google Home compatible applications and Alexa is said to have more than 50,000 skills just in the US and is believed to be launching soon in other parts of the world.

Along with the above mentioned digital trends, many techniques such as using AI to expand from advertising to other vertices like personalised customer experience, marketing through a new channel – Machine learning, balancing between short and long haul digital marketing techniques and finally giving more significance and importance to customer values and emotions in digital media paves the way for a successful and enlightened Digitalisation in Businesses.

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Tech Innovations You Can’t Ignore

The Impact of Information Technology

Technology has changed human life to a great extent, and its effects are irreversible. Once you get used to the convenience and comfort associated with technology, you won’t be able to go back. And well, the future will be home to innovations that will add new dimensions to the current landscape too.

The Tech Innovations You Need To Watch Out For

Smartphones
The use of apps and websites for purchasing things online has continued to grow. But the use of smartphones to make payments in brick & mortar shops is back in fashion.

Mobile wallets and internet banking facilities have become far more useful than ever before. Different wallets and payment apps are accessible in various countries. As an industry, mobile wallets are all set to dominate the present and the future.

The real innovators
The IT giants all over the world gave technology the status it has today. However, the future bodes even better for relatively small companies. Yes, they may not have the investments to bring them at par with Apple and Google, but they are innovating and coming up with new ideas every day. Not all of them will reach the same status, but many of them will leave undeletable marks.

Investors across the world realize the potential of mid-sized companies in the tech sector. Once the investments start pouring in, which will happen at some point, their impact on people’s lives will be even more significant.

Cryptocurrencies
It is safe to say that bitcoin is here to stay. It has been tested, seen the bottom and has risen again in an incredible fashion. With a market share of around 70 per cent, bitcoin will continue leading the way for cryptocurrencies. Many others rose to challenge bitcoin, but it stood firm and maintained its influence.

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E- Commerce SMBs can choose new freelance services

Revamped e-commerce services by Fiverr

While it is important to be online, it is even more important to be seen online. Nowadays social media presence and the website is not enough to get noticed. To generate interest and get your products to be noticed by the billions of people who are on the Internet every other day you need to choose e-commerce growth techniques and modern digital marketing. Fiverr helps entrepreneurs grow and build the e-commerce businesses using its new industries store. It makes it easy for physical stores to transition to e-commerce business and helps them sell their products online successfully.

Platform agnostic services

It doesn’t matter which marketplace their customers use. Fiverr lets its users take advantage of the freelancers available from it’s industry store. There is an increase in demand for e-commerce related services on Fiverr’s marketplace and has led them to launch a dedicated industry store which lets them address the growing market with a verticalised experience. This enables their buyers to take their e-commerce business to new heights.

Make a mark in the e-commerce sector

Reports from CNBC survey from 2017 shows that approximately half of Americans small businesses functioned without a website. It was not for the fact that e-commerce is expected to grow and contribute to nearly 14% of the total global retail sales. What is this information in hand it is very easy to realise why it is important to be online and understand how it could be a boon to any small business. Being a trendy and dollar market, the e-commerce industry premises rapid and consistent growth. This is the right time for many small businesses to leverage on this growing trend in e-commerce.

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Opening a salon? Here’s what you should do

A safe bet

Did you know that the beauty industry makes over $60 billion each year and hair care contributes 12 to 24% of that revenue. Even during economic recession is the beauty business remains unaffected. If you are equipped with styling skills, starting your own business can still be challenging as it requires a lot of patience and knowledge. Starting your own salon can cost you anywhere between $62,000 to $500,000.

Expert tips to start

Your first step should be writing out a business plan. By doing this you will get a clear objective and you will know what you need to do for this to be a success. This plan will give you a roadmap to follow and a birds eye view of all areas of the business. A detailed market research will keep you on top of common trends. This will provide you with a competitive advantage too. It is important to study the laws and regulations regarding opening a salon in your area. Different licenses will be needed for different services being provided.

Finding a niche will help you stand out from your competition. This will also help you create a buzz about your salon. Source products for your salon carefully from distributors. Give priority to your clients as this will help you grow a reliable customer base. Pick the right location for your salon. It is one of the biggest advantages you can have. Ensure that your salon is in an easily accessible place, has parking facilities and also not too close to your competitors also offer the same services. Choose your staff well as it is important for them to be knowledgeable, skilled and friendly. Build your salon experience around how you would want your customer to feel. This will give you direction about the atmosphere in your salon.

How to charge for your services?

This is a difficult question indeed! That too when you are just setting shop. It is good to do some research first and get a fairly rough idea of what someone with your calibre and experience could charge. Then carefully go through your own advantages and skills and then arrive at a price based on that.

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