Top Five Benefits Of Automating Your Home


Recently, I had a chance to attend an industrial exhibit on home automation system in Chennai. The huge number of gadgets and industrial devices displayed indicated the tremendous growth of smart solutions for homes. The automation technology has come a long way since inception. Today we are able to reap the benefits of this huge system in our houses. Smart technology plays a huge role in helping homeowners to monitor, control and even interact with their homes. All this is possible right from your handheld Smartphones.

Smart homes not only provide you with fancy lights that can be turned on and off right from your mobile devices. Rather they provide you with a diverse array of benefits. A recent article on states that the monetary value of smart homes in the market is twice as high as regular homes of similar size. Check out this study here at

Let’s have a look at the top five benefits of automating your home.

1. Control over your lighting systems & Appliances
Automation is a great way to get complete control over your lighting solutions. With automation, lighting is transformed from being mere binary devices to highly complex systems. With smart lighting, you can control the intensity, colour and the timing of lighting system. This ensures that you can turn off and on lights and other appliances even when you are not at home, thus saving electricity and improving the safety of your home from accidents.

2. Enhanced Security
Every one of us would have gone through times when we had to rush out of our homes forgetting to lock the doors. With automated locks, you can lock your doors just by pressing a button on your Smartphone. Also, these smart security systems alert you when any intruder breaks into your home, thereby enhancing security.

3. Control over the Temperature in your house
One of the most frustrating things is coming back home from a long day at work, only to find that the home is either freezing cold or hot like a desert. With smart thermostats, you can program your room to reach a particular temperature. Also, you can adjust the temperature from anywhere in your house or even while you are not in the house.

4. Keep an eye over family members or kids
With wireless HD cameras that give you live feedback; you can have an eye over your kids, even when you are not at home. This gives great peace of mind to parents who work while the kids are at home.

5. Huge Savings in Utility Bills
This is one of the major reasons why people make the switch to home automation systems. They are a great way to reduce electricity bills, thereby helping you make huge savings in your monthly utility bills.

You can put a price on the peace and security a home automation system brings in. Also, when you factor in the luxury and comfort factor, a home automation system is truly worth the investment. So get a smart home system today and reap the numerous benefits.

4 Simple Ways To Ensure Success Through Digital Marketing


With sophisticated technologies rising, all businesses are keeping on par with transforming their business models. Many businesses prefer to utilize digital marketing strategies to enhance their marketing efforts. In today’s congested marketplace, a lucrative online portal is an ideal way to entice customers. The SEO services in Chennai employ varied real-time digital marketing strategies to augment your success rates.

The SEO strategies 2016 bring out immediate results to large and small businesses alike. An array of digital marketing efforts that brought out an in-depth insight into varied business practices is displayed through the portals of Let’s now have a sneak peek preview of the four ways to ensure success through optimized digital marketing strategies.

Digital marketing amplifies conversion rates
The success of the business can be determined by the percentage of online traffic that brings about guaranteed subscribers, sales or leads. This as well implies the relevance of your online marketing strategies too. It ultimately solves the envisioned drives of your online site. It is, therefore, important to streamline digital marketing campaigns to facilitate an increased conversion.

Keyword optimization, social media marketing, e-mail marketing and on-page optimization strategies bring out expected results. These and much more search engine optimization techniques bring out instantaneous results, enhanced and operative communication with the target audience and improved conversion rates.

Digital marketing avails better results at an ideal cost
Digital marketing strategies are highly economical when compared to the traditional marketing channels. There are several small businesses with little resources and capitals in hand. Digital marketing strategies allow them to operate on a profitable yet reasonable marketing channel. They reap better results at a low cost.

Several reports on digital marketing costs suggest that smaller businesses acquire around 40 percent savings when these strategies are utilized to promote their products. This was the reason that attributed to a pragmatic shift from traditional marketing to digital marketing techniques. Digital marketing strategies eventually avail an enhanced Cost-Per-Lead at lesser prices.

Digital marketing enhances interaction channels
The various digital marketing strategies are proven to augment the communication rates between the business and the target audience. This is the ultimate reason for replacement of traditional marketing techniques by digital marketing channels. The online marketing tools facilitate interaction with the target audience in real time. It allows you to provide maximum engagement. An engaging portal is ultimately looked upon by the diverse consumers.

An interactive and engaging online platform turns out to be successful. It allows you to gain an in-depth perception about your varied consumer needs. It also directs you to take the right moves to evolve customer loyalty and trust.

Digital marketing focuses on enhancing brand value
Digital marketing strategies are proven techniques to attract huge online traffic. This allows your target audience to be more familiar with your brand. Your products and services avail a better reach. As the online traffic gets converted to sales and leads, your customers tend to develop a better relationship and trust with your brand. But make sure to deliver quality products and services as promised. This enhances the chances for regular interaction.

Satisfied consumers shall then promote your brand and enhance your reputation. Thus, an array of digital marketing strategies is sure to open new horizons for your business to flourish with a better return on investments.

The Art of Creating the Perfect Visual Display

With the growing number of different stores and mall around every corner, it has become more important to use more creative tactics to pull customer into your store. Most key sale metrics are measured using sales per square footage which is the average revenue generated by a retail business for every square foot of sales space. This helps to compare the sales prices of different stores irrespective of their size. Each store owner looks for ways to display their wares in a more appealing manner to bring in more potential customers. For example pallet rack manufacturers would prefer their wares be displayed on the best quality racks to entice the customer into buying them.

The retail space in a store has to be used in the most efficient and productive manner to display your merchandise. Sales staff also performs better when the merchandise are arranged in a more eye appealing manner with an underlying organization skill. Some tips to create a better display in the store can be found at .

Visual displays might seem to be made up of only creativity, but it is also a science and has to be executed perfectly. A window display has the opportunity for creating the first impression in the customer’s mind about the store and has to appeal to them.

Creating an effective merchandise display include catching a customer’s attention in addition to getting them to make a purchase as well. As you start out to create the display, keep the target customer in mind. You have to be aware of the target customer’s demographic like age, income, education level and so on. You also have to be aware of the lifestyle they are leading. This way, when you are creating the display; the information can be used and incorporated into the display thereby inducing the customer to make a purchase. At the end of the day instead of targeting solely the customer, you are actually targeting their lifestyle.

The secret to having a display that entrances a customer is to create a display which entrances more than just the visual sensory of the customer. Providing the customer with a multisensory experience is known as sensory branding in the retail industry. Here is a simple outline as to how it is done:

A never ending array of visual cues is placed around the store by using colours as well as the right lighting. The symmetry, balance focus and contrast features of the displays also indirectly influence the customer to continue browsing through the store before making a purchase.

A mellow music track playing on the track can help slow people down causing them to spend more time browsing. If you are targeting teenagers, playing the current Top 40 hits will make your store appealing to them.

Smell actually connects both emotion and memory, thereby using scent marketing can induce customers to choose one brand over another due to triggers caused by the smell.

This works exceptionally well while selling consumables. Offering your customers a bite-size sample is often enough to make them fall hook and sinker for your product.

Once the display is created, you will be able to see for yourself how the sales increase through the way the products are displayed.